What Must It Be Like?

I saw this article this morning and it made me wonder what it must be like to feel so full of moral certitude that you have no problem exploiting the victims of tragedy for your own political gain. I realize we live in a political world, and our system thrives on debate between adversaries. This crosses the line, and its from the same people who complain that the right does this sort of thing all the time. I thought the left's position was that hypocrisy was the greatest sin one could commit.